Résumé

Maximilian Rivera

I have a passion for communication and messaging — specifically, storytelling in its many varied forms. I channel this passion into my creations as a marketing copywriter, filmmaker, and podcaster.

Charlotte, NC • (864) 275-8578 • maxriverafilm@gmail.com • clippings.me/maxriverafilm

Experience

Retail Marketing Copywriter, Brighthouse Financial
Charlotte, NC, 12/2016 – Present

  • Proofread marketing collateral conversions for MetLife to Brighthouse Financial asset transition project
  • Collaborate with team to update marketing materials for life insurance and annuity product relaunches
  • Craft email journey copy for internal wholesaler communication with external financial advisors

Media Production & Freelance
March 2014 – Present

  • Edited a series of videos about lymphedema for JOBST-USA about new marketing initiatives
  • Produced video for BSNmedical to spread awareness about lymphedema international outreach
  • The Critical Breakdown – Podcast, 2016
  • “As You Do” – Short film, 2015
  • “The American” – Short documentary featured in 2015 100 Words Film Festival
  • “Like a Dream Come True” – Short documentary featured in 2015 UNCC Gold Reel Student Film Festival

Marketing Copywriter, SPAN Enterprises
Rock Hill, SC, 10/2015 – 12/2016

  • Wrote video scripts, industry specific content, and product blogs
  • Grew web presence with social media presence and paid ads
  • Supported SEO tactics across websites including content updates, keyword research, and implementation
  • Collaborated with senior level SEO and digital marketing team to plan and apply digital content strategy

Team Member, Whole Foods Market
Charlotte, NC, 08/2012 – 10/2015

  • Promoted local sales with custom signage and marketing materials
  • Photographed merchandise for store social media posts
  • Raised pizza sales to departmental high from 2012 to 2015

SEO Copywriter, EnVeritas Group Inc.
Greenville, SC, 05/2008 – 04/2010

  • Increased search results for Rezidor Hotel Group and IHG web pages
  • Wrote copy after researching and collaborating with hotel staff
  • Matched new pages to company guidelines before posting via content management system

Education

University of North Carolina Charlotte
Charlotte, NC, 2013-2015
Bachelor of Arts in Communication Studies
(Mass Media Track, Film Studies Minor)

Skills

  • Content Management: Copywriting, blogging, content scheduling, and SEO writing
  • Adobe Creative Suite: Audition, Photoshop, and Premiere
  • Digital Media Production: Final Cut Pro, iMovie, Garageband
  • Social Media Marketing:  Paid advertising, content creation, and digital content strategy
  • Creative Skills: Photography, videography, and screenwriting
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